Search Engine Optimization (SEO)

So many companies offer a guarantee that they will get your website into the top 10 of search engine results on a given search phrase. They will joyfully do this, providing you hand over large sums of money and then sign a disclaimer that states '..this company does not guarantee 10 top listings' or something to that effect. Such a claim could not possibly stand up to reason.

Example: I want my 'holiday accommodations in the UK' website to appear in the top 10 of listings on Google whenever somebody searches for 'holiday accommodation UK'. There are currently 14,000,000 competitors for the particular phrase.

How many of those competitors have paid for top 10 listings? More than 10? More than 100? If so, how will I possibly contend with this level of competition?

A SEO 'specialists' may claim to know of the whereabouts of an unforeseen gap in Google's defences. That gap could then be exploited to gain short term access to a higher page rank.

The use of clever tricks like hidden text, gateways, re-direction techniques and the like may deliver a short period of success, but could eventually result in your website receiving a total ban and removal from listings altogether.

Those ingenious developers at Google will in due course discover this breach in the defences and form measures to penalised anybody who chooses to use it.

Honesty - still the best policy.

Google is undoubtedly the most popular search engine in the world. It has been engineered to specifically assess the written content of a website and deliver a ranking verdict that simulates the experience of a human visitor.

The truth is, whilst some will claim you can buy your way to the top of the listings through misleading the search engine spiders, the future of SEO will be steered in favour of the human user. A website that claims to sell antique furniture, should sell antique furniture. The content must reflect the purpose of the site.

Conclusion

We will not guarantee top 10 listings. Achieving a successful ranking on a chosen search phrase is dependant upon many conditions including:

• The market range of your website.
• The level of competition.
• The clarity in which the content is delivered.

Chances will be increase by:

• Researching the best search phrases and keywords.
• Balancing search phrases and keywords into copy.
• Writing for the human visitor not the search engine spiders.

We will ensure that your website is prepared and optimized to the highest standards and that your content is balanced and clearly laid out, so to maximize your chances of reaching within that coveted top 10 position.